We Grow | About
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Led by a team of experienced real estate investors, developers and cannabis entrepreneurs, We Grow’s mission is to build a portfolio of fully entitled properties that offers cannabis business operators facilities that meet regulatory requirements.  All of We Grow properties are compliant, secure and easily accessible – allowing our tenants to focus on their core business, while we focus on ours.

Meet Our Team


The Israeli-born Shy began his development career working on subdivisions in the early 1980s. He turned to Downtown Los Angeles after the 1999 passage of the Adaptive Reuse Ordinance, which paved the way for residential conversions of the Central City’s languishing office buildings.

Barry Shy


Ori is a self-taught entrepreneur who began his journey at 21 years old when he visited the U.S. with nothing but a sharp mind and vision. Within two years, Ori built a top five leading solar energy company with over 400 full-time employees, spanning offices throughout California.

Ori Bytton


Having entered the cannabis space in late 2013, Guy founded Vanilla LA who introduced OCB Rolling Papers + Tips across 30,000 retailers, nationwide. Guy brings his executive leadership skills and expertise in project management, product development, sales, and distribution to the Natura team. He graduated from the University of Southern California with a B.S. in Business Administration emphasizing Entrepreneurship.

Guy Matalon


Craig started his career at Nestle ́ S.A. and ConAgra Foods, Inc. and has over 25 years of experience across the food and agriculture industries. His diverse experience includes senior management roles in manufacturing, sales/marketing, finance, and general management. He holds B.S. and M.B.A. degrees from the University of California Davis, respectively.

Craig Powell

Chief Operating Officer

Chris has over 25 years of experience in the cannabis industry, with a proven track record in scaling operations across the U.S. He brings his knowledge in cultivation/manufacturing and success in implementation and operational excellence to the Natura team. Chris oversees operations across product formulation, cultivation methodologies and manufacturing best practices, with a continued focus on operational efficiencies.

Chris Kelly

Vice President of Operations